The real story of how I got my first client in Okhla Industrial Area.

The Meeting in Okhla: First Impressions Matter

My First Project: Designing a Brochure That Speaks Business

On a normal Tuesday morning September 5, 2024. I was at my desk in Delhi, doodling some logo design concepts on my notepad. I didn’t expect that day to lead to one of my biggest graphic design projects so far.It all began with a simple line from my brother:

“Ek mere dost ka friend ek company mein kaam karta hai Okhla mein… Unhe kisi graphic designer ki zarurat ho sakti hai.”

As a freelance graphic designer in Delhi NCR, I’ve heard similar leads before. But this time, something felt different. I asked him to set up a meeting. No overthinking. No delay.

On September 7, 2024, I found myself walking through the bustling lanes of Okhla Industrial Area Phase II. Unlike polished glass buildings, this was raw, real Delhi a place where manufacturing meets hustle. I met my brother’s friend’s colleague, who introduced me to his elder brother the owner of the company. He was running a family-owned manufacturing business that had been operating for years, but their online presence was almost non-existent. They were looking for someone who could not only design brochures or posters but also help them build a solid online identity from scratch.

My first assignment was a brochure design. I took it as a challenge—not just to impress, but to create something that reflected their brand story, product strength, and industrial roots. I delivered the brochure within 24 hours.

The response?

“Great job. Can you handle our product catalogues, stall posters, and website design as well?”

This was the moment I realized the power of one well-executed project.

From that one brochure, our collaboration grew rapidly. Within weeks, I was handling:

• Brochure designing

• Stall poster designing for exhibitions

• Company profile and product catalogues

• Packaging designs for their products

• Website designing (WordPress-based)

• Social media content creation

• LinkedIn and online branding strategy

We were transforming a legacy offline business into a digitally smart brand that could stand out in Delhi NCR’s competitive industrial landscape.

Expanding the Scope: From Brochure to Branding

Building Their Website: Professional, Functional, and SEO Ready

I recommended a WordPress website not just for flexibility, but so their team could manage updates easily. The site now features:

• Clean layout and mobile responsiveness

• Product pages with inquiry options

• CTAs that convert

• SEO-ready structure for Delhi-based B2B visibility

This was a huge step forward for a business that had barely used digital tools earlier. It positioned them as modern, accessible, and trustworthy.

Real Feedback, Real Growth

The best compliment I received was during a team meeting when the owner said:

“Design toh har koi karta hai. Brand banana har kisi ke bas ki baat nahi hoti. Krishan gets that.”

That one line validated all the hours of research, revisions, and design strategy I’d poured in.

Why This Story Matters for Freelancers in Delhi NCR

If you're a freelance graphic designer, logo designer, or website designer in Delhi, Noida, Gurgaon, or South Delhi, here’s what I learned from this journey:

1. Leverage Personal Networks : This project came through a casual referral. Your next client might be one message away in a WhatsApp group.

2. Treat Every Project Like a Pitch : That one brochure design got me a retainer. Never underestimate small assignments.

3. Add Value Beyond Design : Offer solutions. Not just good-looking visuals. Talk strategy, online presence, and marketing.

4. Be Location-Specific : Understanding local business behavior in places like Okhla, Sector 62 Noida, or Udyog Vihar Gurgaon helps you pitch better.

5. Build Long-Term Relationships : Now I’m on a monthly retainer with them—handling everything from graphic designing to LinkedIn content planning.

Final Thoughts

One conversation led to a complete transformation for a traditional business and helped me grow a freelancer to a trusted creative partner. If you're just starting out in graphic design, especially in areas like Okhla, Noida, South Delhi, or Gurgaon, remember this:

Every project is an opportunity. Every design is a door to the next one.

Want to see the work I did or explore how I can help your brand grow through impactful design?

Visit: www.krishangraphic.com

Let’s build your brand’s digital story one powerful design at a time.